Monday morning we woke to -30C temps.
Tuesday morning brought us +3C.
Snow that melted yesterday is being replaced with blustery wind whipped falling snow today.
With the same sense of befuddlement, I find myself
heading into returning to the nerdy world of SEO (Search Engine Optimization).
Part time, that is.
I never would have guessed this twist of events in a million years.
Our first venture into SEO was way back in the early 2000s.
We were checking out affiliate marketing as a viable online business.
The learning was exciting at first.
We learned how to build websites (with now defunct tools), tweak code, opened up our minds to new possibilities the internet offered.
We also got a peek into the manipulation and games being played behind the business.
Pleasing the Google god to be rewarded with the coveted top spot was focus #1.
Grey and black hat spammy techniques were, well, do what you have to do to get someone to click on your link.
The further along the learning curve we got, the more disillusioned we became.
But we kept going.
Something will change.
Will get something at some point that will make all the difference.
The longer we kept trudging on, the more signals I saw – and ignored.
Like pushing off sitting down to work.
Or being far too easily distracted by most everything else.
If I wasn’t going to pay attention to the smaller hints, then bring out the big guns that couldn’t be missed.
For several mornings in a row, as I (finally) sat down at my computer I wanted to vomit.
My work day started off deciding whether the waves would pass or was it time to dash to the bathroom.
I was done.
Affiliate marketing wasn’t going to happen.
Good thing we still had consulting to fall back on.
AND wasn’t vomit inducing.
Fast forward to the start of 2017.
The time had come for Follow Your Light (and me) to be more visible.
As in, putting myself out there to be found instead of stumbled upon.
That meant letting Google know I was serious.
It also meant going back to the wilds of SEO.
Only this go round was much different.
Mention of an iThemes SEO webinar featuring Rebecca Gill appeared in my inbox.
Okay, I’ll take this as a sign.
A rather good one, in fact.
Listening to Rebecca speak each month brought Inner Geek to life.
After most webinars I was bouncing around, giddy with excitement.
THIS is what SEO was supposed to be about.
Helping people put their talents to work in the world by connecting with those who need it.
The more someone can better understand who they are and what they want to offer, the better Google can make those connections.
Google can help me achieve what I want most for people (and cats) – to be full out themselves in everything they do.
Inner Geek meet Intuitive Coach!
Let me say, this circling back around comes as a big surprise to me.
Never in a million years would I have considered going back to what made me sick.
Or guessed there would be an overlap between the two areas.
But the years in between created room for me to step up as a coach, and for Google to evolve.
I can see how seemingly near polar opposites can weirdly overlap and mesh into something that excites both Left Brain AND Right Brain.
More importantly, both fulfill a higher vision that excites me most.
So as a heads up, if you see me out there talking about SEO – don’t fear.
I’m still here.
Not going anywhere.
There are exciting plans in the works I’m looking forward to having Google help get the word out.
Have you ever found yourself with odd pairings of what you love, and make perfect sense to create something that wouldn’t be possible otherwise?
feel free to share